ESG: Environmental, Social & Governance

Sound Marketing: CLIMATE

Better commerce for a better planet

Introduction: Sound Marketing is at the forefront of merging commerce with climate action, creating a platform where merchants, customers, and climate entrepreneurs collaborate to combat climate change. By integrating innovative solutions and sustainable practices, Sound Marketing is driving a new era of responsible commerce.

Empowering Sustainable Commerce:

Sound Marketing champions sustainability from the inside out, uniting businesses and their customers in the battle against climate change. Our Planet app empowers businesses to offset their shipping emissions through high-impact projects and partnerships. With every order placed using Shop Pay, Sound Marketing funds carbon removal efforts, ensuring a minimal environmental footprint at no extra cost to customers.

During peak shopping seasons like Black Friday/Cyber Monday, Sound Marketing goes the extra mile by purchasing carbon removal credits to neutralize the shipping emissions of every order. In 2020 and 2021, we successfully offset over 120,000 tonnes of carbon.

Joining Forces with Climate Entrepreneurs:

The Sound Marketing Sustainability Fund dedicates at least $5 million annually to support pioneering entrepreneurs working on reversing climate change. We invest in revolutionary technologies, such as carbon-injected concrete, carbon-absorbing kelp, and advanced air-cleaning fans, aiming to scale and commercialize these innovations for substantial long-term impact.

Our mission is clear: to ensure that commerce thrives in harmony with a thriving planet.

Generating Renewable Power:

Sound Marketing is proud to be the first Canadian-founded company to sign a power purchase agreement (PPA) aimed at powering 100% of employee home offices across North America with wind energy. This agreement supports the creation of a new wind farm in a province known for its carbon-intensive energy grid, setting a precedent for renewable energy adoption.

100% Carbon-Neutral Platform:

Recognizing the environmental impact of data centers, Sound Marketing transitioned entirely to Google Cloud in 2018. Google Cloud matches 100% of its energy consumption with renewable energy, allowing us to operate a completely carbon-neutral platform.

A Carbon-Neutral Company:

Since 2019, Sound Marketing has sourced renewable energy for heating, cooling, and powering our buildings and employee home offices. We've procured sufficient green energy to offset our natural gas and electricity-related carbon footprint in Canada. For travel-related emissions, which are five times our operational footprint, we purchase verified carbon offsets.

A Climate Commitment Years in the Making:

Sound Marketing's commitment to the climate is ongoing and evolving. We recognize the power of collective action and invite like-minded individuals and organizations to join us in our mission to reverse climate change.

Strength in Numbers:

We are just beginning our climate journey, and we understand that solving climate change requires collective effort. If you're passionate about reversing climate change, we want to hear from you.

  • Climate Entrepreneurs: Are you developing technology that could reverse climate change? Sound Marketing could be your customer.

  • Tech Partners: Do you have innovative solutions for sustainable business operations? We'd love to collaborate.

Learn more about how Sound Marketing is shaping the future of sustainable commerce.

Visual Elements:

  • Futuristic Effects: A sequence showing scenes of climate change-driven natural disasters like fires and hurricanes, morphing into optimistic scenes of people innovating to remove carbon from the atmosphere.
  • Global Shipping Representation: A futuristic globe with lines depicting packages shipped worldwide.
  • Sustainability Icons: Images of windmills, solar panels, and forests to symbolize renewable power and sustainability efforts.
  • Partnership Imagery: Visuals representing collaboration with climate entrepreneurs and tech partners.

Conclusion:

Sound Marketing is more than a commerce platform; it is a movement towards a sustainable future. By integrating climate action into our core operations, we are proving that commerce can thrive while protecting our planet. Join us in making a meaningful impact—together, we can drive better commerce for a better planet.